A full personal branding session is perfect for anyone looking to invest heavily in marketing since you will obtain a variety of images allowing you to fit multiple purposes from digital advertising to traditional marketing including business cards, brochures, catalogs and much more.

When working on your personal branding, the first step in the process starts with planning carefully the session based on your industry and the specific plan that you want to try for your marketing.

One option very popular for marketing yourself to your audience is lifestyle photography which provides candid and original images. These photos can come from a variety of settings and scenarios including outdoor and interior scenarios. What is really important is to define what type of lifestyle you want to connect with, and then plan the photoshoot based on who you are and who you want to work with.

Planning is key to keep you true to your day-to-day and be sure that your images connect with the audience you want to reach.

A point to keep in mind is to see your business portrait as the investment on your marketing that this type of shots are. You will have a ROI (Return on Investment) over the three to five years period between now and your next business portrait. Whatever budget you have set apart for your marketing, it should account for your personal branding.

Another key consideration is to look for a set of images instead of one single headshot. I offer both options: a quick and simple headshot or a fully dedicated personal branding session. And there are options in between, too.

The right session for you depends on a few factors including how comfortable you feel in front of a camera and what media and channels you usually target to reach your audience. If you want to learn more, please call the studio to 281.665.3868 or just fill out our Booking & Information contact form and we will reach you back.

You can also keep reading and learn more about our work at our photography studio in Katy by checking our blog.

Try these two articles from The Photographer's #Blog :

• Headshots & Business Portraits

• Studio Business Portraits Pros & Cons