In my role at the studio, as the Studio Manager, I take pride in keeping the logistics of our work running smoothly for our clients from first contact to delivery. I like to think that our customer service is second to none.
Of course, having been married to Sabrina for over +25 years, I truly enjoy her every achievement as she creates beautiful work for our clients and her own projects.
I have a background in Accounting & Business Management and have worked in the Oil & Gas industry for over 17 years leading supply chain teams in international and domestic markets. I achieved the Lean Bronze Certification during my time at Halliburton and later discovered the benefit of Scrum and Agile Project Management when working for BP. I am a fan of continuous improvement and enjoy leading diverse teams of every kind while working for those large companies.
I'm also a self-taught web developer and coder, a Certified Remote Pilot (I fly our drones), and a self-published fantasy author, among many other small feats and accidents.
One of the main reasons to prepare your marketing budget aiming for a set of images instead of a single headshot is based on the same fundamentals that make you switch attire as you move around your life. You do not go to work with the same clothes that you go to the gym. You do not attend a family gathering dressed as if you were to a first job interview.
Our social networks are built upon the mix of relationships our life is made of and therefore social media follows.
Everyone of us mix some friends from work or clients with our personal Facebook or Twitter. Your personal branding, the images that represent you as your avatar in the digital world, need to adapt to the media and network where they are on use.
You want to look good when interacting in Facebook and other social media but using the formal headshot from the corporate office in your personal social media is not exactly the way to fit in...
The solution is a good and nice natural light portrait shot on a casual or business casual attire.
Having a set of images for your personal marketing allows you to adapt your image to the feeling you believe fits best for the networks you are part of. Moreover having a couple of headshots with different backdrops and attires allows you to renew and refresh your corporate headshots in your company directory. All of which makes others realize you are not just forward-thinking but well prepared.
On regards of environmental portraits, these are richer images to introduce the area of your expertise to your audience of potential clients and employers. On these types of portraits we aim to show you in the context of your work environment, be that an office, an airplane cockpit or an offshore platform.
You will be usually dressed on your work clothes and we will be shooting at your location. All of which adds complexity to the planning and execution of these portraits.
We will usually have a preparation planning session with you a few weeks before the actual shoot and brainstorm on what message you want to send and where you are planning to use the images.
Because of the extra effort and additional budget required for these shots they are a very strong asset on your marketing which your competitors will not easily match. If you want more information please give call to studio at 281.665.3868 or just fill out our contact form right here: Booking and Information.
Environmental Portraits What They Are and Why They Are Important
by Emilio Castro
The Photographer's Blog