Put Your Headshot at the TOP of your To-Do!

Many of my clients get to the idea of having a #headshot as an afterthought; it is about the last thing on their to-do-list. Curiously, your headshot will be between the very first pieces of your marketing that many potential clients, colleagues and employers will see.

Another situation I often see is clients who have been with the very same headshot for too long and now they look nothing like their business portrait. A lot of today's business and the very important "first contact" happen on digital.

Imagine that one of your clients refers you to someone else and that person googles your web page, Facebook or some other pieces of your digital you. Then after a few conversations on the phone, text messages or emails you both meet in person but your client cannot truly tell you are the same person than the one on your (very outdated) headshot... Yes, the awkward feeling will all go away after a (hopefully) brief uncomfortable moment but you only have one chance to make a first impression....

I recommend renewing your headshot every three to five years. It keeps your image fresh and current. If you are afraid of the camera then moreover you need to take this seriously. The reason I recommend a full photoshoot session instead of a quick shot is because you get extra time to relax and warm up to the camera.

While you are not in control of what happens when someone googles you or what device your client or the headhunter / recruiter is using to find you, you do have control of how good that headshot looks and how professionally it presents you.

A final thought on how important is to flip your priorities on regards of your headshot: I believe introducing you to the professional world is so important that I have started to include a business headshot on my Senior Pictures packages. That is to help those kids on their applications to college or to find their first job. Whatever path they would follow, a good, strong, headshot will certainly help introducing them to walk successfully in the workplace.



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