I have already mentioned before that it is a good idea to aim for a set of images when working on your personal branding and also mentioned briefly what an environmental portrait is but on this section of my web page I will expand on both.
One of the main reasons to prepare your marketing budget aiming for a set of images instead of a single headshot is based on the same fundamentals that make you switch attire as you move around your life. You do not go to work with the same clothes that you go to the gym. You do not attend a family gathering dressed as if you were to a first job interview.
Our social networks are built upon the mix of relationships our life is made of and therefore social media follows. We all mix some friends from work or clients with our personal Facebook or Twitter. Your personal branding, the images that represent you as your avatar in the digital world, need to adapt to the media and network where they are on use.
You do want to cause a good impression when moving around Facebook but using the formal headshot from the corporate office is not exactly the way to fit in. The solution is a good and nice natural light portrait shot on a casual or business casual attire.
Having a set of images for your personal marketing allows you to adapt your image to the feeling you believe fits best for the networks you are part of. Moreover, even on the simple case of corporate headshots, having a couple of headshots with different backdrops and attires allows you to renew and refresh your image even on the same networks. All of which makes others realize you are not just forward-thinking but well prepared.
On regards of environmental portraits, these are richer images to introduce the area of your expertise to your audience of potential clients and employers. On these types of portraits we aim to show you in the context of your work environment, be that an office, an airplane cockpit or an offshore platform.
You will be usually dressed on your work clothes and we will be shooting at your location. All of which adds complexity to the planning and execution of these portraits. We will usually have a pre-planning session with you a few weeks before the actual shoot and brainstorm on what message you want to send and where you are planning to use the images.
Because of the extra effort and additional budget required for these shots they are a very strong asset on your marketing which your competitors will not easily match. If you want more information please give me a call to the studio.